I have Google Analytics set up for my tool, Top Down Sprite Maker. When I analyze the data, I see that I receive the second-most traffic from Brazil, right behind the US. However, based on the country codes associated with the IP addresses of every purchase, Brazil comprises a disproportionately low percentage of purchases.
I’ve come up with three reasons for this discrepancy:
1. Developing economy
On average, people in Brazil have less spending power than people in G7 countries like the US, Germany, the UK, Canada, etc. My program costs $10. This is a non-trivial amount of money that could alienate some potential buyers, especially in a country with a relatively weaker economy per capita.
2. Language barrier
Brazilians are less likely to speak/read English compared to people in high-income non-English-speaking countries like Germany. However, considering the accessibility of browser auto-translate features, I don’t see this being a significant issue.
3. Lack of Pix support
Most online transactions in Brazil are done via Pix, which is a payment system that was launched by the Central Bank of Brazil five years ago. Based on my research, it’s very uncommon for people in Brazil to pay for something online using PayPal or Stripe. I suspect that a lack of Pix support is a contributing factor to breaking the sales funnel.
What I’m asking
Here’s what I’d like to know:
- Can anyone living in Brazil provide their insights into these observations?
- Are there any other creators or developers who have made similar observations or have had similar experiences?
- Is it possible and feasible for Itch to support more payment processors such as Pix in the near future?
Cheers