It's not necessary; you must have a problem with the file structure. But you can use a manifest to indicate what should and shouldn't be updated, thus preserving the players' saves:https://itch.freezing.top/docs/itch/integrating/manifest.html
Edit:
My mistake, what you really need is to ignore the files where you save the players' games:
https://itch.freezing.top/docs/butler/pushing.html#appendix-a-understanding-the-progress-b...