Running small indie projects showed me how scattered inbound interest can be, especially when traffic comes from ads, socials, and external platforms. Phonexa helped me understand which campaigns actually drive calls and serious inquiries, not just clicks. Now I’m trying to improve lead routing so messages and calls don’t get lost during launches or updates. Curious how other developers track and manage inbound interest beyond basic analytics.

I can relate to the “scattered interest” part, even without ads or formal campaigns.

For me, most inbound interest comes from posts on socials or directly from Itch, and the signal-to-noise ratio is very different. Views and likes are easy to miss or forget, but longer comments, DMs, or people asking very specific questions are what I treat as real intent.

I don’t have a routing system beyond manually keeping track of those conversations, but I’ve learned that during updates or small launches, slowing down and answering those messages properly is more valuable than watching overall traffic numbers. That’s usually where playtesters and meaningful feedback come from.